The highly anticipated Social Status x Nike Dunk “Free Lunch” now has a release date, and to tell the story of the collaboration, the retailer has delivered an engaging campaign and short film.
The short film, also titled “Free Lunch,” aims to provide a glimpse into life in housing projects in the United States through authentic storytelling and the impact of free summer lunch programs in underserved communities. , including “friendships, relationships and interactions that form rich experiences.” Directed by Julien and Justen Turner and featuring a performance by comedian Lou Young, the video was also created to show the “joy of struggling and living beyond circumstances”.
In addition to the reveal of the short film, Social Status – one of Whitaker Group’s 2020 FN Retailer of the Year, owned and founded by James Whitner – announced the release information of the Nike collaboration. Dunk “Free Lunch”. The looks will be sized for adults and children, and will come in two colors: “Chocolate Milk” and “Strawberry Milk”. The “Chocolate Milk” shoe will be delivered in a burnt sunrise shade, and “Strawberry Milk” will be delivered in archaeo pink. Both will feature touches of velvet and faux fur, tonal stitching Swooshes, an embroidered mini Swoosh branding, and personalized free lunch ticket labels.
Social Status x Nike Dunk’s “Free Lunch” in the colorway “Chocolate Milk” arrives September 4th and “Strawberry Milk” drops September 18th. Adult sizes will retail for $ 130, preschool sizes will sell for $ 80, and toddler sizes will come with a price tag of $ 70. The shoes will be released in stores and online through Socialstatuspgh.com.