Walmart’s virtual shopping video goes viral after social media ridicule – it’s actually five years old Walmart’s virtual shopping video resurfaces sparks ridicule online: “I’d rather sting my own eyes”

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The people behind a virtual reality (VR) shopping experience at Walmart have revealed that a video widely shared – and ridiculed – on social media in recent days is actually five years old.

Mutual Mobile, an end-to-end development company that creates “transformative digital experiences” for its customers, told social media users on Thursday that it was behind the VR version of Walmart.

“Here is the full video of our demonstration of the Walmart VR store concept! »The company wrote. “Almost 5 years later, this demo is proof of how experimental VR once was and how it is today!”

The nearly five-minute clip shows what a virtual shopping experience at Walmart could look like in the future, with a digital shopping assistant making it easy to move around a virtual store.

At one point, a customer is recommended a red wine – a pinot noir – which the virtual shopper takes from the shelf and puts in a digital basket. In another, the customer is informed that a service charge has been added to their cart for refueling the car.

On Monday, dozens of social media users mocked Walmart’s virtual reality for being both a waste of time and “unrealistic,” and more than 10 million people watched the video on Twitter alone.

“No one, not a single human being on this earth has ever said, ‘You know what I really want to do in virtual reality? I want to go shopping at Walmart ”, a person wrote.

“It’s like shopping on their website, but you will be charged damages if your items cross the floor.”

“I mean, it’s pretty cool conceptually, but if I still have to go out and do it, why don’t you just go to the store?” “, someone else argued. “It would be unnecessarily complicated. I prefer to see what I’m buying anyway.

Others have referred to the “metaverse” world of Facebook founder Mark Zuckerberg, in which people can interact with each other in a digital environment that looks like the real world.

One person however noted: “I’d rather prick my eyes with a rusty fork than spend even a second of my life in a walmart VR ‘metaverse’. It does not seem like it. Quite simply not. Absolutely not. No”.

The Walmart clip created by Mutual Mobile first aired at the South by Southwest (SXSW) Festival in 2017 and, according to reports, was subsequently shown to Walmart shareholders.



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